QDOBA MEXICAN EATS® AND TABASCO® PAIR UP TO OFFER THE ULTIMATE JALAPEÑO PEPPER QUESO
3-CHEESE QUESO WITH TABASCO® BRAND JALAPEÑO FLAVOR
GIVING GUESTS THE FLAVOR THEY CRAVEThe promotion allowed Qdoba guests the option to add the Green TABASCO® Flavored Queso to any of their favorite entrées, such as burritos, bowls, nachos and quesadillas, for no additional charge, order the Green Queso to pair with chips for the ultimate Queso experience, or pair with Qdoba’s signature 3-Cheese Queso in the “Queso Duo” sampler.
WHY IT WORKEDQueso and TABASCO® Green Sauce are made for each other. “A staple ingredient in Mexican cuisine, jalapeño peppers add a kick of heat without being overpowering, which is why we paired it with Qdoba’s signature 3-cheese Queso,” explains Judson McLester, executive chef and ingredient sales manager for McIlhenny Company, producer of TABASCO® brand Pepper Sauce flavors. “It’s the perfect balance of flavor in every bite.” A comprehensive social media plan and radio promotion was implemented to promote the special limited-time queso. The plan consisted of social media engagement with consumers, targeted pitching, menu sampling, gift-card giveaways and St. Patrick’s Day radio promotions in the Chicago and Tampa, Florida, markets. From social to broadcast, the promotion was a huge success, resulting in over 4 million media impressions, with 3.4 million social media impressions and over 90 radio placements.
This promotion was a consumer favorite and a perfect example of the enthusiasm and success of brand partnerships. The collaboration between queso and spice worked to fulfill consumer demand for authentic-yet-flavorful Mexican menu items.
About Qdoba Mexican Eats®
At Qdoba, everyone is invited to live a more flavorful life. The Qdoba experience comes to life through its multi-dimensional approach to flavor that encompasses its people, places and food. Through the brand’s vision of flavor, guests and team members alike are encouraged to celebrate individuality, break down the walls of convention, and boldly craft a meal that’s packed full of flavors like 3-Cheese Queso and hand-smashed guacamole. Getting its start in 1995, Qdoba – a wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK) – now has more than 600 restaurants in 47 states, the District of Columbia and Canada. Discover more at www.qdoba.com. and connect with Qdoba on Facebook, Twitter, Instagram, and YouTube.