TABASCO®, Popeyes® Wicked Chicken Make Hot Sales Even Hotter
What's in the box?
The Popeyes® Wicked Chicken offering included thin strips of juicy, all white meat chicken marinated with authentic Louisiana seasonings and cooked in the uniquely crispy coating until twisty and curly, all served in an on-the-go snack box piled high with Cajun Fries, a buttery biscuit, and ranch dipping sauce. And the kicker: also included was a mini bottle of TABASCO® Sauce — the perfect complement to personalize the meal with just the right amount of kick.
WHY SO SUCCESSFUL?
Popeyes® Louisiana Kitchen’s customers love boneless, handheld chicken because it offers on-the-go portability — they also like the innovative ways Popeyes® delivers handheld chicken and the Wicked Chicken snack box was no exception. This partnership with the bold flavor of TABASCO® brand Original Red Sauce, an American icon and top Louisiana brand for more than 140 years, was a match made in Cajun Country heaven!
Popeyes® Wicked Chicken snack boxes containing TABASCO® mini bottles was market tested in January 2010 in 231 restaurants located in 15 select U.S. cities and quickly became a strong seller on Popeyes® menus. According to Popeyes® consumer research conducted after the initial pilot, the inclusion of the mini TABASCO® bottle was a selling point for a number of repeat customers. In addition, the findings showed 75 percent of consumers who tested the product were extremely satisfied with the level of spiciness.
The promotion was so popular, with customers making repeat visits just for the spicy snack boxes, Wicked Chicken immediately became a featured menu item for a limited time offer at 1,900 Popeyes® locations nationwide.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes® is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept. As of April 18, 2010 Popeyes® had 1,944 restaurants in the United States, Puerto Rico, Guam and 27 foreign countries. For more information, visit the Popeyes® Louisiana Kitchen web site at www.popeyes.com.